Alongside the numerous innovations being showcased by exhibitors from the industrial coating industry, attendees of the trade fair can look forward to an additional new feature: Special interest topics will be introduced for the first time at PaintExpo. This new service focuses on sustainability, career and exhibitor events and enables exhibitors to present their content relevant to these themes in the exhibitor and product directory on the PaintExpo website in advance of the trade fair. Visitors can then use this additional digital feature while they are at PaintExpo to target specific products or services.